Disclaimer text
use discount code NEWLOOK25 at the checkout
10% OFF ALL PRODUCTS
CELEBRATE OUR NEW WEBSITE WITH
Indulgent Self Care that actually works
You want glow without grease, hydration without heaviness, care that fits into your life- not another task. but most products don't get you - theyre one size fits all in a world that isn't! Thats why we created Unapologetic is where science meets nature - thoughtful formulations creating products that actually work and make you feel seen.
Our Difference
Small batch, hair care, skin care and body products handcrafted in Oxfordshire Powered by nature, perfected by science, inclusive barrier-supporting, effective - designed for real people and real routines
Real life Customer Reactions
"Ooooh that smells good" "That smells 10 0ut of 10!"
"My hair hasn't itched the whole day, usually my braids itch the minute i do them! It's so goood"
"My lips had a beautiful glow and shine that lasted all day" "This smells INSANE"
My name is Bethany
Founder of Unapologetic. As a hairstylist and mum, I know what it's like to give my everything and feel like there's nothing left for myself. My Goal? To make self-care that's Luxuriously indulgent, effective and fits into your life.
WANT TIPS, INSIGHTS AND HONEST STORIES ABOUT REAL SELF-CARE?
Our Blog is where beauty meets real life — expert advice, product guides, and inspiration to help you care for your skin and hair without the guesswork.
You’ll also find lifestyle reflections, mum-life moments, healing stories, and honest conversations about juggling it all — because caring for yourself is about more than just products.
Be the first to know
Empowerment, self-care tips, exclusive offers - straight to your inbox